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laurieweidner.com

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More
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My Passion & Life-long Work

Education Insider

I have devoted my career to supporting the success of school districts and public education.  I am a champion for educational equity.  I am an insider with the policy knowledge and expertise to help you achieve your goals.  


Professional Experience

  • California State University, Office of the Chancellor, Assistant Vice Chancellor of Public Affairs
  • California School Boards Association, Director of Communications 
  • Rancho Santiago Community College District, Executive Director, Public Affairs & Governmental Relations 
  • Weidner Communications, CEO
  • Los Angeles County Office of Education, Director of Communications (interim) & PIO


Credentials

  • FEMA certified PIO:  I have helped more than 200 school districts and colleges navigate crises. I will help your school district plan for and successfully manage reputation-related crises, natural disasters and labor disputes.  
  • Career-best awards in preK-12:  I am the only school PR practitioner in the United States to hold TWO national Gold Medallion Awards from the National School Public Relations Association (NSPRA). The Gold Medallion is a career-best award that   recognizes exceptional plans and programs based on research and evaluation. 
  • National and state competition winner: I have earned more than 40 awards from school and university professional trade associations for strategic plans, campaigns, public relations, public affairs, governmental affairs, advocacy and marketing communications.  

Strengths 

  • Reputation management 
  • Parent/family communication and engagement
  • Crisis communications planning and response
  • Strategic communications advisement and planning
  • Budget advocacy 
  • Partnership cultivation
  • Communications training


Got 10 minutes to chat?

May I schedule a brief discussion with you to learn more about your needs and how I might help you achieve your goals?  My intention is to continue to make a difference in education. In the event I am not well suited for your project, I will refer you to a professional in my network.  

Find out more

Sampling of Industry Awards

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K-12 Honors

  

  • Golden Achievement Award, Exemplary PR Program, National School Public Relations Association (NSPRA)
  • Honorable Mention, Website, NSPRA
  • National Gold Medallion, Strategic Plan, NSPRA (career-best honor)
  • Award of Excellence, Print & Electronic Media, NSPRA 
  • Award of Merit, Electronic Media, NSPRA
  • Award of Excellence, Marketing & Branding, NSPRA
  • Golden Achievement Award, Exemplary PR Program, NSPRA 
  • Award of Merit, Print & Electronic Media, NSPRA
  • Award of Excellence, Print & Electronic Media, NSPRA
  • National Gold Medallion, Advocacy, NSPRA  (career-best honor)
  • Award of Merit, Publications, NSPRA
  • Honorable Mention, Publications, NSPRA
  • Award of Excellence, Marketing & Branding, California School Public Relations Association (CalSPRA)
  • Award of Excellence, Publication/Writing, CalSPRA 
  • Award of Merit, Website, CalSPRA
  • Award of Merit, Publication, CalSPRA,
  • First Place, Website, CalSPRA
  • Second Place, Op Ed/Speech, CalSPRA
  • First Place, Publication, CalSPRA
  • Second Place, Publication, CalSPRA,
  • Award of Merit, Special Purpose Publication, CalSPRA
  • Third Place, Publication, CalSPRA
  • Award of Merit, Special Purpose Publication, CalSRPRA
  • Second Place, Op Ed Article, CalSPRA
  • Award of Excellence, Golden Image Award, Exemplary PR Program, Southern California School Public Relations Association (SoCalSPRA) 
  • Award of Merit, Publication, SoCalSPRA

Higher Education Honors

  •  Gold Medal, Alumni Engagement, Council for the Advancement & Support of Education (CASE),  (career-best honor)  
  • Circle of Excellent Gold Award, Governmental Relations & Advocacy, District VII, CASE
  • Circle of Excellence, Gold Award, Marketing & Communications, District VII, CASE
  • Silver Award, Governmental Relations & Advocacy, District VII, CASE
  • Silver Award, Marketing & Communications, District VII, CASE
  • Bronze Award, Marketing & Communications, District VII, CASE
  • Circle of Excellence Gold Award, Governmental Relations & Advocacy, District VII, CASE
  • Circle of Excellence Gold Award, Marketing & Communications, District VII, CASE 
  • Award of Merit, Publication, Orange County Chapter, PRSA

Professional Experience

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  • Contact

laurie@laurieweidner.com

714-813-6479

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